Increase growth, efficiency & market share

MarketGEM™ is a subtle combination of database strategy, analytics and market research.

If you have ever struggled to understand your customer’s needs, you'll know that opportunities to increase sales can be missed.

The five essentials of customer insight:

• Who are your best customers?
• What do they buy?
• When do they order?
• How do they purchase?
• Why do they behave as they do?

MarketGEM™ is a new hybrid tool for your marketing armoury. Not only does it deliver the "who, what, when and how" but answers the question "why" customers behave as they do.

The results, identify how customers view an organisation, its products and services. They show how these views influence purchases and ultimately how they as a business measure up to those expectations.

Armed with this knowledge organisations can ensure their marketing strategy addresses these issues. They can pre-empt customer churn, increase business with existing customers and support new business development.

A MarketGEM™ project delivers specific details of opportunities e.g. who to contact and what proposition to present, so the business can act upon the results and benefit immediately from the project.

"The fusion of our customer data with targeted market research provided real insight.

Confirmation of long-held beliefs was as useful as the truly new understanding.

MarketGEM™ enabled us to focus on innovative strategies for business growth and membership satisfaction."

Brian Ford, Director of Marketing & Communications, The Chartered Institute of Purchasing & Supply

More about membership management

Applied MarketGEM™

MarketGEM™ for Charities

MarketGEM™ for Pharma

MarketGEM™ for Market Research Agencies

Do you understand your customers?

GROWTH

• Increase sales to current customers
• Find new customers
• Increase turnover and profit
• Develop new products and open up new markets

EFFECTIVENESS

• Avoid bad business
• Apply practical marketing strategies
• Target specific customer/client sectors
• Maximise your marketing budget
• Customer retention & loyalty

MARKET SHARE

• Maintain and increase market share
• Develop a competitive edge
• Prevent market share erosion
• Gain rapid share of new markets