MarketGEM™ for Market Research Agencies

MarketGEM™ will help you turn your clients' information into a powerful sales and marketing tool whilst generating additional revenues for your market research agency!

How?

By unlocking the power of the information in your clients' databases and fusing it with relevant information from other databases and the outcome of new, bespoke survey you undertake specifically for the project. This way we create a true psychographic profile to enable otherwise invisible segmentation to drive marketing message, proposition and product development.

How does this benefit your business?

This opens new streams of revenue opportunity for your agency since each project can often require a number of surveys where there was only one previously. And there are referral commissions to be earned.

Who would you sell this too?

Whether you sell business-to-business or business-to-consumer, direct to your clients or through intermediaries MarketGEM™ can provide specific details of:

• Customers who want to do even more business with your clients
• Customers they are at risk of losing if you do not act quickly
• Competitors' customers primed for conquest
• High potential new customers for new products, services, promotions in their current market or in new markets

In short, MarketGEM™ is a new, powerful and very practical way of helping you protect and grow your clients' businesses.

• There's no software to buy
• There's no open-ended consultancy
• There's no strung out lead times

Project cost

Each MarketGEM™ project is tailor-made to suit individual client needs and is costed accordingly (subject to assessment of your clients' data). The fees will include either a referral commission for your agency or scope for you to mark up and make an attractive margin if you bill the client directly.

The cost covers:

• Scoping and strategy meeting
• Appraisal of your clients' information
• Analytics to drive the required surveys
• Second round of analytics of findings
• Interactive workshop sessions for presentation to the client
• Report containing actionable recommendations