Michael Collins BA (HONS), DIP.M., MCIM., FIDM, MIoD

33 years in marketing management (21 years in marketing agencies and consultancies) Chartered Marketer and Fellow of the Institute of Direct Marketing with over 20 years in database marketing consultancy and lecturer in Database Marketing & CRM at various university business schools and the IDM.

Marketing Strategy Director Database Marketing Counsel

Past member of the American Direct Marketing Association International Council

Named recipient of UK & USA marketing industry awards

Internationally acknowledged lecturer and writer on database marketing:

  • Visiting lecturer: The IDM Diploma Course, Kings College, London
  • Co-author and presenter IDM “21st Century Database Marketing” Course
  • Author of “Using Marketing Databases” in e-Business Fundamentals, published by Routledge, New York & London, 2003
  • Lecturer in Database marketing & CRM, Brunel University Business School, London, (2002-2007)
  • Visiting lecturer in Database Marketing & CRM, University of Westminster Business School, London (2006-present)
  • His seminars and workshops have been presented at database and direct marketing conferences and symposia in the UK, France, Scandinavia, North America and the Far East; most recently: IDMF 2008, ad:tech London, 2008, The Travel Technology Show, 2008 A management consultant with understanding of the IT issues

A management consultant with understanding of the IT issues

Career Details

Following marketing management roles in the UK Music Industry, Lighting Industry and Car Rental & Leasing Michael joined Systems Market Link - the acknowledged pioneer of UK database marketing. Michael has been a named member of the SML team winning awards for innovative database marketing both in UK and USA. He was a main board director of the SML Group 1988-91 and Managing Director of DMC within that group; thereafter he established DMC as a specialist independent database-marketing consultancy.

Key skills

  • Data-driven marketing and sales

  • Knowledge management

  • Data strategies

  • Customer relationship management

  • Profiling & segmentation

  • Business process analysis & engineering

  • Data quality & integrity issues

  • Data protection

  • Consumer and business-to-business markets

  • Extensive experience in cross-functional and multi-national data strategies, structure and application

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