News

Caspian Partnership

MarketGEM™ is working with Caspian Partnership to help UK Charities address many of the donor and support issues they face:

Decline of personal donations
Cancelled Direct Debits
Cutbacks in corporate donations/sponsorship
Reductions in statutory funding
Greater competition for each donor pound
Reduced discretionary income

The Insight Show

MarketGEM will be exhibiting at the Insight Show. As members of the Independent Consultants Group (ICG), we will be based within the ICG village.

The ICG offers a wealth of expertise and an alternative to larger research companies. It comprises over 300 consultants in market research and related areas.

The International Direct Marketing Fair

MarketGEM presented "Data Fusion – the final frontier" at The International Direct Marketing Fair.

"Profiling does not end with demographics and lifestyles. True psychographics – providing insight into the attitudes, aspirations and preferences of your customers – delivers the added key dimension. This presentation will look at the concept of data fusion, applying database strategy, analytics and market research that not only delivers the “who, what, when and how” but answers the question “why” customers behave as they do."

Chartered Institute of Purchasing & Supply

MarketGEM awarded project by the Chartered Institute of Purchasing & Supply.

Brian Ford, Director of Marketing and Communications – “The fusion of our market research understanding with our customer data has provided real insight. Confirmation of some long-held beliefs has been just as useful as some of the truly new understanding that has been uncovered. MarketGEM has also laid a few ghosts to rest enabling us to focus on innovative strategies going forward for generating more business growth and membership satisfaction"